Plans, Limits & Features
Last updated: May 2026
Overview
Herald has three cloud tiers: Solo, Team, and Studio. All pricing is flat, with no MAU metering or surprise bill increases as your product grows. Team can also expand before you ever need Studio.
Every paid plan starts with a 14-day free trial (no credit card required) and during the trial you get full Team-tier features so you can evaluate the upgrade gates before committing. During the launch window, the Team Founder Lifetime Package is available as a separate one-time purchase.
Solo — $16/month $190/year when billed annually
For indie hackers and solo founders shipping one SaaS product.
- 1 project, 1 GitHub repo, 1 seat
- Managed AI changelog drafts (no API key required)
- Hosted public changelog page
- Embeddable widget (script tag, <50ms load, unread badge)
- Email subscriber notifications (managed sending)
- Basic view counts per release
Best fit: one indie product, one repo, one public changelog. Move to Team when you outgrow the 1-project cap or need private repos.
Team — $66/month $790/year when billed annually
For small product teams shipping regularly. This is where the upgrade gates unlock.
- 5 projects, 5 seats, multiple repos per project
- Expansion Packs available: +5 projects and +5 seats for $50/month or $500/year, up to 2 packs
- Private repos & gated changelogs (share link, JWT, or admin access)
- User groups & audience segmentation
- Custom domain (changelog.yourapp.com, full HTTPS)
- Custom email sender domain
- Widget theming & customization
- Full analytics dashboard (subscriber growth, view counts, read rates)
- Outgoing webhooks on publish
- Everything in Solo
Best fit: teams with multiple products, a private repo to connect, or an audience worth segmenting. If you outgrow 5 projects or 5 seats, stay on Team and add Expansion Packs before stepping up to Studio.
Studio — $208/month $2,490/year when billed annually
For agencies and larger product teams managing many changelogs.
- Unlimited projects & seats
- Full white-label (strip Herald branding completely)
- Priority support
- Everything in Team
Best fit: agencies running many client products, teams that need true unlimited scale, or orgs where white-label and priority support matter, not just a few extra slots.
Founder Lifetime Package — Team only (launch only)
During our launch window, the Team Founder Lifetime Package locks in Team access for one workspace/account with a one-time purchase. It is a lifetime founder package, not a recurring subscription price lock.
- Team Founder Lifetime — $2,370 one-time
- Includes Team plan limits: 5 projects, 5 seats, and multiple connected repos
- Includes core Team features: private repos, gated changelogs, user groups, custom domain, custom email sender domain, widget theming, analytics, and outgoing webhooks
- One workspace/account, non-transferable
- Expansion packs and add-ons remain available, but are billed separately at normal Team pricing
14-day free trial
Every paid plan starts with a 14-day free trial. No credit card required. During the trial you get full Team-tier features, so you can evaluate segmentation, analytics, custom domain, and the rest of the Team upgrades before committing.
When the trial ends, you choose a plan or your account pauses — your data isn't deleted and any changelog you've already published stays live for your users. You can export your data as Markdown or JSON any time.
Feature availability by tier
Every feature and which tiers include it. "Self-managed" means the feature is a function of how you run your own Herald install.
| Feature | Solo | Team | Studio |
|---|---|---|---|
| Public GitHub repos | |||
| Private GitHub repos | — | ||
| AI changelog drafts | Managed | Managed | Managed |
| Hosted changelog page | |||
| Embeddable widget | |||
| Email subscribers | Managed | Managed | Managed |
| Projects | 1 | 5 included, up to 15 | Unlimited |
| Seats | 1 | 5 included, up to 15 | Unlimited |
| Repos per project | 1 | Multiple | Unlimited |
| Basic view counts | |||
| Full analytics dashboard | — | ||
| User groups & segmentation | — | ||
| Private / gated changelog views (JWT, share link) | — | ||
| Custom domain | — | ||
| Custom email sender domain | — | ||
| Widget theming | — | ||
| Outgoing webhooks on publish | — | ||
| Full white-label | — | — | |
| Priority support | — | — |
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